Know what every unit actually cost you.

Azentro traces every sold unit back to the exact purchase lot it came from, at that lot's real cost — freight, prep and all. Accounting-grade profit, COGS, VAT and payouts for Amazon FBA sellers.

No card required, and no sales call — pricing is published before anything is charged.
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No card requiredUK marketplace (GBP)Amazon SP-API connectedFIFO lot costing

The lot, not the SKU average

Two cases of the same product bought at different prices are two different costs. Averaging them is where most tools quietly lose the truth — and every margin downstream inherits the error.

Traceability over convenience

A figure that cannot be traced to Amazon data or a recorded purchase does not go on screen. Gaps show as gaps, and a full rebuild from source does not change the answer.

Operations
Income
Purchases
Shipments
COGs
Prep Centre
Inventory
Expenses
Amazon
Performance
Analytics
Finances
Seller accountFounder
Dashboard
Quarter to 30 Jun 2026Sample data
Revenue
£48,210.55
+12.4%
Profit
£8,939.40
+8.1%
ROI
Margin
Month
SalesProfitSpendProjected
Units sold
1,284
1,193 Orders
Refund rate
3.1%
40 Refunded
Spent
£19,884.12
62 Orders
Stock
2,410
312 Warehouse · 2,098 Amazon
Inventory value
£11,904.20
Capital tied up · none held beyond 90 days
Days of supply
64
Per ASIN · every line selling
Needs Attention
SKU Restock9
Open Purchase Orders12
Unreviewed Claims28
ShipmentsView All
FBA15J8TQ2X60 units · 3 short
FBA15KB2R7M120 units · reconciled
Recent Sale14 Mar 2026
Nordreach Hydrating Lotion 473ml
NRD-HL-473 · 202-8841776-3390714
Sale ×1£14.99
Amazon fees−£5.12
Cost of good−£5.80
Profit£4.07

Built on real books, not a demo dataset.

These are the ledgers Azentro is keeping right now — every sold unit costed to a purchase lot, every order reconciled against what Amazon actually booked. The figures below come straight from the engine and move as it works.

Measured throughput of the Azentro engine on a live UK seller account, February 2024 to July 2026. These are processing figures, not a customer count — Azentro is new, and no testimonials, benchmarks or awards are claimed anywhere on this site.

12,131
Sales rows processed
2,185
Purchase lots tracked
13,048
Ledger rows matched
52,727
Payout lines reconciled

Most tools average your costs. Azentro keeps the lot.

Buy the same product twice at two different prices and you own two different costs. Collapse them into a SKU average and every margin downstream is an estimate. Azentro allocates FIFO — each sold unit is matched to a specific purchase lot, and carries that lot's cost plus the freight and prep actually spent on it.

FIFO allocationPer-unit COGSPrep apportionedFreight apportioned
How the costing engine works
Nordreach Hydrating Lotion 473ml
NRD-HL-473 · B0D7F2QK19 · 1 unit
Sample data
Purchased
PO-2418 · Meridian Wholesale · 24 Feb 2026 · lot of 120
£4.82
cost £4.82
Prepped
Halewood Prep · FNSKU applied · £49.20 over 120 units
+£0.41
cost £5.23
Shipped
FBA15J8TQ2X · 60 units · £34.20 freight apportioned
+£0.57
cost £5.80
Received
Amazon booked 57 of 60 · 3 units short
cost £5.80
Sold
14 Mar 2026 · 202-8841776-3390714 · fees £5.12
£14.99
profit £4.07
True unit cost £5.80, not the £4.82 on the invoice.
Net profit
£4.07
Margin
27.2%

Amazon booked 57 of the 60 you sent. Where did three units go?

This is the question mainstream tools skip, and it is the one that costs real money. Azentro reconciles what you physically bought and prepped against what Amazon actually received — including bundles, multipacks, merged lots and unit discrepancies — then resolves every missing unit to reimbursement or write-off. Nothing is left unexplained.

BundlesMultipacksMerged lotsUnit discrepanciesWrite-offsRe-inbounded removals
See how reconciliation resolves a short shipment
Shipment FBA15J8TQ2X
60 shipped · 57 received · 3 short
Sample data
Reimbursed by Amazon
2 units£13.94
Written off to P&L
1 unit£5.80
Unexplained
0 units£0.00
Shipment reconciled — every unit accounted for

Ready to know your real margin?

Connect Amazon, bring in your purchases and prep costs, and let Azentro resolve every sold unit to the lot it came from.

No card required, and no sales call — pricing is published before anything is charged.
Create your account

How Azentro gets to a number you can sign off.

Six parts of the product, shown as they actually look. Nothing here is an icon standing in for a feature.

Live in three steps
The third one is the product working.
01
Connect Amazon
Authorise against Seller Central. Sales, fees, settlements, shipments, returns, removals and reimbursements start pulling straight away.
02
Enter what you paid
Suppliers, purchase orders and prep costs. Amazon does not know any of it, so it has to come from you. CSV import exists for both.
03
Reconcile and read the books
Match warehouse lots to what Amazon received. FIFO costs every sold unit to a named lot, and the P&L, VAT and margins follow.
One SKU, three costs
The same product bought three times at three prices. FIFO sells the oldest lot first and charges its cost, not the average of the three.
£4.82
PO-2418
£5.41
PO-2571
£6.03
PO-2694
Sample data
Freight and prep land on the unit
Spend it on a lot, and every unit in that lot carries its share.
Supplier invoice£4.82
Prep · £49.20 / 120+£0.41
Inbound freight · £34.20 / 60+£0.57
True unit cost£5.80
A P&L your accountant can check
Because COGS resolves to real lots rather than a running average, every line traces back to a purchase, a fee or a settlement.
Quarter to 30 Jun 2026 · GBP
Sample data
Revenue48,210.55
Cost of goods sold(19,884.12)
Amazon fees(12,466.03)
Prep & inbound freight(2,310.44)
Expenses(1,482.90)
Output VAT(3,127.66)
Net profit18.5%8,939.40
Five systems, one ledger
Amazon knows what it sold and what it charged you. It does not know what you paid.
  • Amazon SP-APISales, fees, settlements, inbound shipments, returns, removals, reimbursements, inventory, account health.
  • Suppliers & purchase ordersThe cost of goods that never touches Amazon — where a unit's real price actually lives.
  • Prep centresPrep and labelling billed per unit, apportioned back to the lot it was spent on.
  • Physical warehouse stockBought, owned, not yet at Amazon. Counted as stock you hold, not stock you lost.
  • Settlement reportsImported by CSV as well as pulled live, so history that pre-dates API access still reconciles.
UK VAT, done properly
Output VAT on sales, reclaimable input VAT on Amazon fees, and threshold monitoring gated on your effective date.
Output VATReclaimable input VATThreshold watchNet-of-VAT costs
All seven capability areas

What you get on day one.

Costing
  • FIFO lot allocation engine
  • Per-unit COGS traced to a named lot
  • Prep-centre cost allocation
  • Inbound freight apportioned per unit
Reconciliation
  • Warehouse ↔ shipment matching
  • Bundle, multipack and merge modes
  • Unit-discrepancy handling
  • Write-offs carried to P&L
Money in
  • Sales, returns and removals ingestion
  • Reimbursement matching and chasing
  • Payout and settlement reconciliation
  • Other income
Books
  • Profit & loss
  • UK VAT — output, reclaimable input, threshold watch
  • Expenses
  • Per-unit lot journey timeline
Every feature, in detail

The things sellers ask first.

Which marketplace does Azentro support?

Amazon UK, in GBP. Other marketplaces and currencies are not supported yet — when they are, it will be because the VAT and settlement logic has been done properly for them, not because a flag was flipped.

What does Azentro cost?

There is no published price yet. Azentro is early and pricing is still being worked out; when there is a price it will be published on the pricing page, and you will be told before it applies to you rather than after.

How does Azentro know what my stock cost?

You record purchases, suppliers and prep costs in Azentro. It pulls sales, fees, shipments, returns, removals, reimbursements and settlements from Amazon's SP-API. FIFO allocation then matches each sold unit to a specific purchase lot and carries that lot's real cost.

What about history from before I connect?

Settlement reports can be imported by CSV as well as pulled live, so periods that pre-date your API access still reconcile instead of starting your books at zero.

Every question, answered

Stop estimating your margins.

Connect your Amazon UK account, bring in your purchases and prep costs, and let Azentro resolve every sold unit to the lot it came from.

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